With the holiday promotion push shifting into top gear, Instagram has announced a new series of live events, in which it will share tips and tricks to help businesses boost their sales and marketing results in the app.

As outlined in this post, the live events will feature a range of speakers, including SMB owners who’ve found success in the app, members of Instagram’s Business team, and experts in Instagram shopping.

The full schedule is as follows:

Instagram for Business Holiday Market Live Series

From November 1 – 3, we hope to inspire and educate businesses by celebrating diverse brands who are sharing the ways they’ve grown and found success on Instagram through Instagram shopping tools, advertising solutions, and innovations like Live Shopping. All three episodes will be saved on the @instagramforbusiness account after they air.

  • Episode 1 ‘Reaching New Customers with Your Shop’ with chef Stephanie Nass of @chefanienass. Using shoppable content and Boost/Ads with Product Tags to drive discovery and reach new customers
  • Episode 2 ‘Your Last Minute Holiday Checklist’ with Founder/CEO Adriana Carrig of @littlewordsproject. Last minute actions you can take to get your shop ready for Holiday shopping, including catalog best practices, creating shoppable content, using Boost to reach new users
  • Episode 3 ‘Break through the Holiday Noise’ with Founder/CEO Abena Boamah of @hanahana_beauty. Storytelling and deepening engagement with your audience through Reels/Shoppable Reels and Live Shopping

All of these live-streams will be hosted on the @instagramforbusiness account, and anyone will be able to tune in at the relevant times (as noted in the above post)

In addition to this, Instagram will also publish a new holiday checklist for businesses to help get their Instagram Shops ready ‘to drive discovery of their products’. The new checklist will be published on the Instagram for Business blog next week (we’ll also share it here).

It could be worth tuning in to ensure that you’re across all the latest opportunities in the app, and that you’ve ticked all the boxes with your Instagram product listings.

You May Also Like

Just how to Improve Your Website Copy: 15 Lessons coming from Successful Writers [Infographic]

Published May 18, 2021 Are you trying to find methods to strengthen…

Exactly How Hiring Managers Use Social Media to Assess Candidate Political Stances [Infographic]

There is actually certainly that national politics has actually ended up being…

Twenty Content Marketing Stats Every Marketer and also Business Owner Should Know [Infographic]

Published April 12, 2021 Are you considering your web content advertising technique…

In Ruling on Trump’s Ban, Facebook’s Oversight Board Has the Opportunity to Change the Platform’s Approach

Facebook’s individual Oversight Board job is actually the most significant, and also…