As part of the broader celebration of Pride Month, Meta has today launched a new mini-site, created in partnership with the National LGBT Chamber of Commerce (NGLCC), which aims to provide support and assistance for LGBTQ+ owned small businesses via a range of tools, case studies, events and more.

Meta LGBTQ+ tools

The new mini-site is primarily focused on video tips, with a heap of content related to business management, funding and more.

Meta LGBTQ support site

There are also featured case studies, which showcase how various LGBTQ+ businesses have seen success via Meta’s tools.

Meta LGBTQ support site

As noted, the initiative is another element in Meta’s Pride Month push, which also includes a range of stickers and effects on Facebook, Instagram and Messenger to help users take part in the celebration.

The focus on SMB-specific support stems from the latest data, which shows that almost a third of LGBTQ+ small business owners have reported losses of 50% or more during the pandemic. 

Of course, most SMBs have been hit hard in the period, but Meta also notes that LGBTQ+ businesses often face bigger challenges in securing assistance:

“While 80% of businesses impacted by the pandemic expect to make a full recovery this year, it will be harder for the LBGTQ+ community as they face more barriers and points of discrimination when accessing capital, community building and future planning due to intersectionality.”

The emerging economic downturn looks set to exacerbate that pain, and as such, all communities need support, and the dedicated assistance measures for LGBTQ+ companies is another element in that broader push. 

On another front, Meta has also released a new version of its ‘LGBTQ+ Cultural Guide, which is designed to ‘educate and inspire authentic ways to support the LGBTQ+ community on our platforms and beyond’.

Meta LGBTQ+ Cultural Guide 2022

The 29-page guide includes tips on how to support LGBTQ+ communities, and insights into key trends and notes.

Meta LGBTQ+ Cultural Guide 2022

There’s a range of ways to show your support during Pride Month, and these tips provide additional guidance, both for businesses and regular users, in diversifying your spend, and helping to amplify the key messages of the event.

You can check out Meta’s new LGBTQ+ mini-site here and download the 2022 Global LGBTQ+ Cultural Guide here.

You May Also Like

Just how to Improve Your Website Copy: 15 Lessons coming from Successful Writers [Infographic]

Published May 18, 2021 Are you trying to find methods to strengthen…

Exactly How Hiring Managers Use Social Media to Assess Candidate Political Stances [Infographic]

There is actually certainly that national politics has actually ended up being…

Twenty Content Marketing Stats Every Marketer and also Business Owner Should Know [Infographic]

Published April 12, 2021 Are you considering your web content advertising technique…

In Ruling on Trump’s Ban, Facebook’s Oversight Board Has the Opportunity to Change the Platform’s Approach

Facebook’s individual Oversight Board job is actually the most significant, and also…