The 2022 FIFA World Cup begins in around 100 days, and the hype is now growing, with soccer fans  (or ‘football’, depending on where you live) getting more engaged in the latest news and discussion, as we head into the next phase of preparation for the event.

And on Twitter, that hype is set to reach new levels, with the popularity of the sport, in general, seeing increases in engagement across the board over the last few years.

Indeed, according to Twitter’s latest insights report, 53% of its active users are fans of the World Cup.

Which seems like a lot, but then again, soccer is the most popular sport in the world – and with that engagement comes opportunity for brands, in terms of tie-in promos, themed mentions, etc.

As per Twitter:

“As it’s gotten more popular, the conversation around soccer has seen tremendous growth year over year. Casual fans, diehard fans, and everyone in between are taking to Twitter to speak their mind and connect with one another. Brand mentions have grown 27% year over year, making them inextricably part of the conversations with soccer fans.

Some interesting notes – you can check out Twitter’s full summary of the growing soccer (football) conversation in the app here, or take a look at the infographic below.

Twitter World Cup discussion
You May Also Like

Just how to Improve Your Website Copy: 15 Lessons coming from Successful Writers [Infographic]

Published May 18, 2021 Are you trying to find methods to strengthen…

Exactly How Hiring Managers Use Social Media to Assess Candidate Political Stances [Infographic]

There is actually certainly that national politics has actually ended up being…

Twenty Content Marketing Stats Every Marketer and also Business Owner Should Know [Infographic]

Published April 12, 2021 Are you considering your web content advertising technique…

In Ruling on Trump’s Ban, Facebook’s Oversight Board Has the Opportunity to Change the Platform’s Approach

Facebook’s individual Oversight Board job is actually the most significant, and also…